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Easton, PA, 18042

Blending industrial design and classic look it shows the beatuy of unconventional materials in the form of a bowtie.  Be the center of attention or start conversation with this unique bowtie.  Look Sharp! Feel Refined!

Investing in Your Important Assets (Part 1)


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Investing in Your Important Assets (Part 1)

Caleb Conradi

Over the next few post I am going to talk about investing in your most important assets.  In business or in life your assets can make or break you.  For this first post we will be focusing on your most important asset and that is yourself.  Too often people look outside for what needs to improve where the first thing you need to invest in is you.  This topic will be broken into multiple steps: setting goals, improving your health, and improving your mind.

Today we will be talking about setting goals.  This is something everyone does from when they are a kid to an adult.  It could be as small doing the laundry to as big as becoming a super star.  The problem is as we grow older we lose some of the optimism we had when we were young and get overwhelmed with the task of achieving the goals.  THIS DOES NOT HAVE TO BE THE CASE.

In setting goals the most important thing is to set break it down into steps.  When working in business you do not enter into a project and have started and complete as the only steps instead you break it into pieces.  You have targets to hit and then a new target until at the end you have a finished project. 

The same lies true in your personal goal and although we all would love to hit the lottery or come up with an idea party and have it magically turn into Facebook, as Hollywood shows, but the truth is to get to those points will take long hours and work.  The absolute worst thing you can do is set your goals and not break it down into steps.  How many times have you found yourself afraid of trying for the fear of failure?  You tell yourself, “I will get started after this next episode on Netflix” or “I would be its getting late.”  By falling into these traps you get into a condition where you cause yourself to fail by not trying or giving it your all.   The key to escaping this is to begin by setting your goals small this could be brushing your teeth, making your bed, or saying hi to someone on the street.  The point is to set an achievable goal and gradually growing the scale.  By breaking your goals into steps you can feel the joy of making achievements along the way and although you may not always move as quickly as you would like you can make consistent progress in the right direction. 

This last week we achieved two steps in our goals as a company.  These goals were to begin to make it into the weddings market and sell internationally.  This past week we did both in one sale when Adam bought our tie Sideways for his wedding in Canada.  This may be a small goal but by having it in a step to our ultimate goal it gives us a cause to celebrate and work harder towards our next goal.

Your Challenge:

Now it is your turn.  For the next week each morning write down a list of goals to you want to achieve.  Include both small items and larger and some may repeat each day.  As you complete the goal cross it off the list and feel the joy of accomplishing something.  When the week is done look back and see how much more progress you make and energy to achieve more.

We would love to hear what you were able to accomplish.

Thanks and best of luck as next post we go into investing in your health.

-Caleb Conradi,  Refined Bowties